Lululemon Feel Campaign

This ad campaign extension project I completed at SCAD, focuses on how people feel in active wear as opposed to what they do, which is what the category mostly focuses on. A story about the modern condition—the struggles we face in trying to achieve fulfillment and the universe of extraordinary feelings that lie within reach for all of us.

The current feel campaign is currently 4 separate commercials that showcase different feelings you have in Lululemon apparel. I wanted to expand upon this by creating a digital and print campaign that would be seen on their website, instagram, and outside their stores on posters. As well as using a different aspect of their branding that is seen in their packaging and in stores, to enhance the idea of Space, Charged, and Embrace seen throughout the campaign