Apex
Brand Design & Campaign
The goal of this project was to raise awareness on the issue of shark finning in order to encourage the ban of shark fin trading and selling. Educating people on this grotesque practice could lead them to become more involved in this movement to protect sharks and save them from extinction.
This concept aims to get people engaged and spreading the word about the lack of laws and regulations against shark finning. I do this by highlighting the benefits of sharks, what would happen without them, and things people can do to help, promoting petitions and donations to pass laws against shark finning.
The voice of this project is from the sharks being mistreated, using organic imagery and forms to bring their voice to life.